BeCOME is a personalized habit tracker app with real-time community challenges to help users achieve their goals.
UI/UX Designer covered the design process from beginning to completion: conducts interviews, creates paper and digital wireframes, low and high-fidelity prototyping, conducts usability studies, accounts for accessibility, and iterates on designs.
April - May 2022
Adobe XD, Adobe Illustrator
I found qualitative research methods to be the most useful, consisting of interviews, competitive analysis, persona hypothesis construction, and most importantly usability studies to better understand users’ needs.
To start, I conduct user interviews to learn about users’ opinions, thoughts, experiences, and feelings around the website I’ll be designing. Based on 5 participants’ answers, I build empathy maps, identify pain points, and creating personas.
After learning about users' feelings and needs, I begin the Define stage by identifying common users' pain points based on the user research. Next, I look for the most common themes in the data and group the users who personify those themes together to create personas. I later create a problem statement to help me have a clear description of the user's need that should be addressed.
1. Lose motivation after a few days
2. Find tracking system restrictive or redundant
3. Disorganized in managing and scheduling time to work on habits
Moving into the ideate phase of the design process, I came up with ideas for design solutions by conducting a competitive audit. I also planned for information architecture and sitemaps.
I analyzed the apps of several direct and indirect competitors to get a well-rounded foundation of knowledge about the market my product will enter. Although the majority of the features between competitors were very similar, I noticed several key differences:
– Preset vs customizable habit
– Real-time challenge vs no challenge
– Blog and community sections
In this phase, I transitioned from the problem the user is facing to the solution I can create as a UX designer. I created goal statements to focus the scope of my design and to provide the ideal solution for the design challenge. I also constructed a user flow of what a basic start to finish journey looks like while using BeCOME to understand how users can effectively move through the app overall.
- The BeCOME app will let users search and join real-time challenges which will affect how users track their habits by giving them the ability to share the challenge with their friends, family, or an online community.
While designing for this web app, I learned about the importance of responsive design and how users interact with the web app differently on various screen sizes. This experience will help me to improve on the responsiveness of my future projects.