01. Project overview
Vision
CactiCare is an app that help user to take better care of their plants.
My role & responsibility
User Interface Designer
Duration
September 2021
The goals
1. Build a memorable and impactful brand
2. Provide a user-friendly reminder and information system for plant care
02. EMPATHIZE & Define
Overview
I start with learning about users' feelings and needs, then begin the Define stage by identifying common users' pain points based on the user research. Next, I look for the most common themes in the data and group the users who personify those themes together to create personas. I later create a problem statement to help me have a clear description of the user's need that should be addressed.
User Interview
To start, I conduct user interviews to learn about users’ opinions, thoughts, experiences, and feelings around the website I’ll be designing. Based on 5 participants’ answers, I build empathy maps, identify pain points, and creating personas.
User pain points
1. Does not want to read through long blog posts
2. Does not trust boring sites for hard vocabulary
3. Has difficulty in keeping healthy plants in the past
User needs
1. Want to take good care of house plants
2. Need better way to organize tasks
3. Want to be informed with experts' opinions
Tools & software used
Wireframes: Adobe XD, pen & paper
Web design mockups: Adobe XD
Brand style guide & design elements: Adobe Illustrator
03. IDEATE & Prototype
Paper wireframes
Digital wireframes
04. final design
Style guide
Mockups
High-fidelity prototypes
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